Always good advice.
Roissy comments on a study showing that "Chicks who were reminded of their mortality were more attracted to soft, less masculine herb faces, and this preference was most pronounced for women at the peak of their fertility cycle....
"In short, women who thought about their own death suddenly found feminized beta providers a lot more attractive than masculine alpha cads. This preference was largest for ovulating women, who normally show the exact opposite preference when times are good and death is a faraway abstraction."
Men, life is short. It doesn't hurt to adroitly remind women of that.